Market Research

Do some market research - find examples of similar products
Look on the web - image search
or at the Behance website
here are some links for you

COOKBOOKS
recipe / cookbook design
google search cook book design

SAFE SEX AWARENESS
Google search safe sex branding
http://www.behance.net/gallery/Love-Life-Festival/355056.
Read the intro to this, its pretty edgy, look at how they talk about the target audience and the colors they have used.
http://www.behance.net/gallery/STD-Campaign/482785
Read their ideas
http://www.behance.net/gallery/It-Only-Takes-One/3335083
http://www.behance.net/gallery/Spread-the-Truth-Not-the-Disease-HIV-Awareness/473218

READING AWARENESS
Google search teen reading week
http://www.behance.net/gallery/National-Reading-Week/3894853
http://www.behance.net/gallery/National-Reading-Week/3610713
http://www.behance.net/gallery/Super-Heroes-Childrens-Book-Week-2011/2372210
http://www.behance.net/gallery/52-Books-52-Weeks/2476919
http://www.behance.net/gallery/Take-Action/2393298

KINDERGARTENS
Google search Kindergarten Logos

SPORTS TEAMS
Sports Team Branding
http://www.behance.net/gallery/Lynchburg-HillCats/3597943
http://www.behance.net/gallery/Reading-Rockets-Brand-Proposal/3538575
http://www.behance.net/gallery/Grand-Rapids-Griffins-Identity/1900819
http://www.behance.net/gallery/NHL-Colorado-Avalanche-Hockey-Team-Primary-logo/397958
http://www.behance.net/gallery/COUGARS-FOOTBALL/3873469